WWE and the Harvard Business School have announced that a new case study on WWE will be offered this fall as a part of Anita Elberse’s “Business of Entertainment, Media and Sports” course. The course will enrol 180 MBA students in their second year.
To quote WWE, “The prestigious Harvard Business School is offering a case study on WWE as part Anita Elberse’s course “The Business of Entertainment, Media and Sports,” beginning this fall. The course will enroll 180 MBA students in their second year and will also examine other major sports and entertainment brands like The Walt Disney Studios, NBCUniversal, Nike and personalities such as former WWE Champion Dwayne “The Rock” Johnson, LeBron James and more.
The course will explore factors that drive sustained success for organizations and individuals in sports and entertainment; understand how companies can diversify beyond their core business to create engagement and value for fans and other stakeholders; and how business can best pursue contracts with star talent. The course begins in time for the fall semester.”
WWE COO and EVP Talent, Live Events & Creative Triple H reacted to the announcement with the tweet below:
.@WWE has been a force in live entertainment, television production, and digital content in its 40+ year history. Thrilled that Professor @anitaelberse will highlight our innovations and challenges as a case study for her @HarvardHBS class this fall. pic.twitter.com/ICaNmp6Qze
— Triple H (@TripleH) June 18, 2019
All pics courtesy of WWE