As first reported by the Hollywood Reporter, WWE and Endeavor Audio, Endeavor’s audio-first entertainment studio, today announced plans to launch a new WWE Podcast Network with several Superstar-focused series. The move into the audio space marks a first for WWE and is Endeavor’s latest foray into exploring new podcast formats.
“Storytelling is at WWE’s core, and we are eager to add the audio genre to our portfolio,” said Jayar Donlan, Executive Vice President, WWE Advanced Media. “Partnering with Endeavor Audio, an expert in podcasting, will enable us to provide our fans with unique content and reach new audiences across the platform.”
“We’re always looking to pair dynamic content with the best formats for listeners,” said Moses Soyoola, Senior Vice President, Endeavor Audio. “Through our new partnership with WWE, we’re looking forward to tapping into their iconic event portfolio and talent base to create compelling audio content for their fans.”
The Hollywood Reporter explains the pact expands WWE’s relationship with Endeavor; it already works with Endeavor Streaming to power the backend technology of its WWE Network direct-to-consumer platform. Endeavor Audio, meanwhile, already works with superstars Brie and Nikki Bella on their show, The Bellas Podcast.
Endeavor Audio senior VP Moses Soyoola added, “We’re always looking to pair dynamic content with the best formats for listeners. Through our new partnership with WWE, we’re looking forward to tapping into their iconic event portfolio and talent base to create compelling audio content for their fans.”
Additional details on WWE Podcast Network, including launch timing and content creative, will be announced in the coming weeks.
All pics courtesy of WWE and Endeavor Audio